Snacklins, the vegan and pork-free alternative to traditional pork rinds, has taken the snack food industry by storm. What started as a dare among friends has blossomed into a successful business, gaining popularity for its delicious and healthier plant-based chips.
In this article, we delve into the fascinating story of Snacklins, from its humble beginnings to its appearance on the hit show “Shark Tank,” and explore its subsequent growth and achievements.
The Birth of Snacklins:
Snacklins was born when Samy Kobrosly, a devout Muslim who couldn’t consume pork, accepted a challenge to create a vegan version of pork rinds. Through experimentation and dedication, Samy formulated a recipe using simple ingredients like yuca, mushrooms, onions, and spices.
The result was a chip that remarkably resembled the taste and texture of traditional pork rinds. With its lower calorie content and diverse dietary benefits, Snacklins quickly gained attention from both health-conscious consumers and chefs looking for unique snack options.
Overcoming Pandemic Challenges:
Like many businesses, Snacklins faced significant challenges during the height of the COVID-19 pandemic. With disrupted supply chains and shifting consumer behaviors, the company had to regroup and adapt to the changing landscape. To mitigate the impact, Snacklins took several strategic steps.
They launched an updated e-commerce website, allowing customers to order their favorite snacks online and even subscribe for regular deliveries. Additionally, Snacklins introduced a larger 3-ounce sharing-sized bag, catering to the demand for family-sized snacks, and implemented product improvements to enhance the overall snacking experience.
Despite the unprecedented circumstances, Snacklins demonstrated resilience and managed to navigate through the challenging times.
Expanding Product Offerings:
One of the key drivers of Snacklins’ success has been its ability to innovate and expand its product offerings. In addition to the original flavors like Barbeque, Chesapeake Bay, and Sea Salt & Vinegar, the company introduced new options to cater to evolving consumer preferences. Cinnamon Churro and Nacho flavors added a touch of excitement and indulgence to the snack lineup.
Snacklins also embraced collaborations, partnering with Fly By Jing, a popular chili sauce company, to create the Mala Spice Mix flavor. This collaboration brought a unique blend of herbs and spices, paying homage to the hot and spicy Sichuan peppercorn.
By constantly introducing new flavors and limited-edition releases, Snacklins has successfully kept its offerings fresh and appealing to a wide range of snack enthusiasts.
Investment and Expansion:
Snacklins’ appearance on “Shark Tank” not only brought initial success but also opened doors for further investments and expansion opportunities. Through a Wefunder campaign, Snacklins sought additional investments to support its growth ambitions. The company aimed to scale up its operations and expand its presence in both existing and new markets.
With the guidance and expertise of experienced investors like Mark Cuban and Doug Bouton, Snacklins has been able to make strategic decisions and capitalize on market trends. The brand’s presence has expanded to over 2,500 retail locations, including well-known stores like Whole Foods, Sprouts, and Wegmans.
Snacklins’ commitment to providing high-quality, allergen-free snacks has resonated with consumers, contributing to its continued growth and success.
The “Shark Tank” Experience:
In 2019, Samy Kobrosly brought Snacklins to the highly competitive “Shark Tank” stage. He presented his mission to create a healthy alternative to pork rinds, emphasizing the brand’s appeal in the natural foods market. Samy’s pitch showcased impressive sales figures, with Snacklins already available in over 850 stores nationwide, including prominent retailers like Walmart and Whole Foods.
Despite facing some concerns about valuation and production costs from the Sharks, Samy secured a deal with Mark Cuban, who saw the potential in Snacklins and offered a $250,000 investment for a higher stake in the company.
Post-“Shark Tank” Success:
The exposure from “Shark Tank” proved to be a game-changer for Snacklins. Within a week of the episode airing, the company experienced a surge in sales, surpassing $100,000. Snacklins continued to expand its retail presence across the West and East coasts, entering new markets and gaining popularity among snack enthusiasts.
The brand’s packaging underwent a rebranding, featuring a playful and inviting design that emphasized the joy of snacking. Snacklins’ commitment to allergen-free products led to the introduction of a new teriyaki sauce flavor, replacing the previous miso-ginger variant.
Snacklins Today and Beyond:
Currently available in over 2,500 retail locations and with an extensive online presence, Snacklins has cemented its place in the snack food industry. The brand offers a variety of flavors, including Barbeque, Chesapeake Bay, Cinnamon Churro, Nacho, Teriyaki, and Sea Salt & Vinegar, catering to diverse taste preferences.
Snacklins has expanded its product range to include snack-sized bags, sharing-sized bags, and even limited edition collaborations. With its continued growth and focus on product innovation, Snacklins remains a popular choice for health-conscious snackers seeking a guilt-free and flavorful option.
From a bar dare to the “Shark Tank” stage, Snacklins has come a long way, capturing the hearts and taste buds of snack enthusiasts across the nation. Samy Kobrosly’s dedication and innovation have paved the way for a successful plant-based snack brand that continues to thrive. As Snacklins seeks further investments and navigates new challenges, its commitment to providing tasty, vegan, and allergen-free snacks ensures its place in the ever-evolving snack food market.